If you wonder if I wrote this for you, stop wondering.
If you have to ask how much it is, you are shopping in the wrong place.
If you have to ask if you’re allowed to eat it, you already know you are not.
If you wonder if I wrote this for you, stop wondering.
What do these three statements have in common?
Well, the first two have stuck with me over the years.
The first one related to leasehold property. A potential buyer emailing an agent selling a big leasehold waterfront property to ask ‘how much are the leasehold payments’ is NOT the buyer. I think it’s the same thing in jewellery stores and high end fashion stores. If you are looking for price tags, you shouldn’t be there.
The second relates to dieting… if you are asking, you are looking for a way out, a hack, or a cheat. If you have to ask, it’s against the rules and you know it. Don’t put it in your mouth!
And this last one. If you have to ask whether it’s directed at you….. Do I really have to answer that? If it resonates, then yes, it’s speaking to you.
I have heard the following story so many times – here is my recent version of it.
Picture me speaking with a salesperson, not for the first time. They are at one of the big brands and they might be in a team, part of a couple, or an individual somewhere in New Zealand.
I have visited them in person and we’ve had an online meeting. They know how this business works. They love the products we offer. It suits the way they work already as they are mostly remote. They have an attraction business and an extensive database. People come to them. They don’t get listings through their big brand or their office.
They have a niche they carved out by being in the area for a long time, conducting themselves professionally and doing the business.
So why didn’t they sign up on the spot?
The hope of a large high value sale is in this case the challenge. In this climate, the property might be on the market for several 90 day cycles.
Let’s put a $60,000 commission tag on this deal.
While waiting for the big property to sell, more business has arrived. Soon there is a pipeline of work – lets say a further $300,000 worth of Gross Commission has been listed or verbally agreed to.
While I have anonymised this situation, the numbers quoted are pulled from a real situation.
I discovered that there was a $60,000 difference of income between our offering and the status quo. When I say the number to the salesperson, I achieve something that is not that easy.
That salesperson stops talking…
This really is an empowerment model. We are taking the money that goes into whatever Corporate wants to spend it on, and we take some money that would be spent on office costs including rent, and we put it in the bank accounts and capable hands of the salespeople.
What do you think?
Is this message for you?
On a more personal note.
I am trying to build an alternative option for people and it requires the ‘energy’ that is called ‘money’ to do it.
So while I am genuinely thrilled when I hear about your successes and the pipeline of deals, especially in this market, I do think of the rivers of money flowing into the coffers of these enormous real estate corporations and I can’t say I don’t get a little bit, you know, upset.
In some companies, the franchise fee alone is about half of what we charge for serving your entire transaction from listing to sale. And we do a great job at it!
So yeah, it’s a bitter pill some days.
You and I, we could make a lot of change out there, together.
I hope to talk soon.