I love real estate

I hear this statement every now and again. 

What is there to love about real estate?

Dirt…?

Concrete and steel, wood?

Mortgages, contracts? 

Complaints? 

Signs, conferences, marketing?

Online marketing platforms and TikTok videos? 

How about doing deals, eating what you kill.

Proving to yourself that you can do it.

And of course, the people.

I would say that the majority of successful real estate agents that I meet are in the business of service. They care for people, they want to do the right thing. They get a buzz out of helping. 

Another large contingent loves the deal. Putting together the deals, overcoming objections creatively, solving problems. The deal is their unofficial client! 

There is a large group of us out there who LOVE marketing. They get a buzz out of writing ads, getting the videos right, putting the story together in such a way that it conveys to people that this is the house that they want to buy, or that ‘I am the agent you want to use’. 

So when we talk about love for our game, what is that keeps you going?

What is it that you actually care about?

At the end of winter, with a number of ‘headwinds’ globally and locally, take a moment to think about why you are here and what it is you love. I urge you to lean into whatever that is. 

Focus on that and use it to re-energise you and your business. 

– Matt