The best time…

by IANZ Admin
Posted on 09.10.2026

The best time to plant a tree was 20 years ago.

The second best time… right now. 

Be it investing, exercise… prospecting, the best time to start, or restart, was in some time in the past. 

For some people, the weight of lost opportunity from times past prevents them from getting started now.

My creative well has been running very dry over the past few weeks and (you may have missed it…) my weekly email didn’t go out. 

Like skipping the gym too many times, it gets easier and easier to let these things slip. 

But an email blog post is my most effective method of communicating with several thousand people at once – and every real estate agent should have a version of this. 

So while this is not my greatest piece of prose, it’s a valuable piece that gets the writing machinery oiled and if even one person dusts off their database, orders that stack of fliers, or laces their shoes and goes to the gym because of this email then it has done its job. 

Let this email be the reminder that you need to get those good habits started again. 

Sure, the best time to start was some time in the distant past and we can’t get that back. The second best time is now. 

– Matt