The temptation of ‘cruise’ mode

The temptation of cruise mode.

As a ‘reflective’ business owner that likes to consider all options, the thought of sitting back and seeing if a market lift will bring home my goals passed through my head the other day. 

Should I stop investing in growth? 
Can I stop recruiting now? 
Could I go into cruise mode? 
A seductive thought some days as you might imagine. 

From past personal experience, the moment that you stop pushing and expect to be able to cruise things start to go wrong (or maybe they just stop going right!).  I must not be the only one, as there is a quote out there that goes something along the lines of ‘When you stop growing, you start dying”.

We live in such an unprecedented time of change, that just to stand still you need to be moving forwards. I spoke to a very perceptive colleague this week who told me that to make progress you need to be running. 

I would say that as much as any time in history, this applies now. 

So no, I am not cruising. I will keep running thanks. 

And so (warning – a call to action is ahead!), if you want to be part of something that is moving forwards don’t be afraid to reach out. I would love to have a conversation with you about your plans and whether moving forward with your own brand might be the best way for you to be making substantial forward progress.